Top 10 Tips to Improve Your LinkedIn Profile to Get More Clients

Nowadays, with the power of Social Media you do not need to spend money in advertisement to promote yourself and your business. However, you need to know the strategies behind so you are in front of your ideal clients when they need you. In this week's article I'll show you one of the most important social media sites that it's not been properly used by professionals yet, and when use in the right way it can get you lots of clients and place you as a trusted authority in your field quickly and easily.

You can spend hours interacting in the LinkedIn discussion groups and connecting with people all over the world but if you don't have an eye catching profile, a profile that shows your clients "What's in it for me" (WIIFM) all your efforts are wasted. Your LinkedIn profile is where people land when they want to know more about you. Some people confuse LinkedIn profile with resume, but it's not the best use of their profile. Your profile has to be easy to ready by someone in a hurry, and, of course, with all the necessary information that your ideal clients need to take action and contact you. For example, schedule a breakthrough session, have a face to face meeting, or one-on-one conversation over the phone or internet.

I have one question for you. What does your LinkedIn profile say about you? What information about your services do you include in your LinkedIn profile? What does your profile say about your services, programs or products? Below are the top 10 tips to improve your LinkedIn profile so you can get more clients.

Upload a professional photo of yourself which shows a little bit of your style, the image you want to convey to your clients, and the type of business you are in.

Create a compelling and value-driven headline. Your headline is super important and should contain words that describe the services you provide in a compelling and value-driven way. For example: Social Media Specialist, or even more specific, YouTube Video Expert, or under your name you say something like: "Teaching high-impact, low-cost, personalized sales-closing strategies for women entrepreneurs."Can you see the difference?The last example is even more compelling and value-driven because it tells you the results, the outcome or the transformation that you provide for your clients. Can you do this? Yes, you can. You just need to take some quality time and focus on the specific results/outcome/transformation your clients get when working with you. (Being specific is the key here) And remember, you only have 120 characters at the top of your profile to describe who you are, who you serve and how you help, so go for it. The good news is you can always change it as you grow and evolve in your business. The most important thing is to start being more compelling and value-driven in your headline.

Add brief information about each job position you had in the past. Again, show the results, the outcome, the transformation your past clients got from working with you. You can also add your accomplishments here. However, when writing about it, remember to always put yourself in your client's shoes. NOTE: If you don't list at least two past positions, your profile won't be considered "complete".

Create a personal URL for your personal website or brand. For example, you can use your name, the name of your company, or a tagline summary, meaning what you're known for or what you want to be known for.

Write content that is compelling and that grabs your future clients' attention. When writing, remember to write for people (your ideal clients) who have a specific problem that you have the solution for. It's also a good idea to keep in mind when writing content to use "keywords" your ideal clients will type in LinkedIn search.

Display any kind of award and achievements that you have. Doing so, you gain respect, increase your credibility and also your chance to sell your services, products and programs.

List your skills. LinkedIn's new endorsements feature is becoming very popular, so give your connections something to endorse. The more endorsements you have, the more credibility gain, and the more trust you will build with your future clients.

Write your name in the summary. Why? Because 1. Your name is a "keyword" that people will type to find you; 2. Your name creates more connection with others; 3. It gives a simple introduction to your story. The more people resonate with you, the better the chance for them to contact you. It's simple, yet effective.

Increase the number of connections you have. The more connections you have, the more social proof, and the more know-ability, like-ability and trust-ability you build (the KLT factor) for your future clients. Think about it. Who would you be more likely to hire, a person with only 10 connections or a professional with 500+ connections?

Get recommendations. Recommendations take a little more effort to get than endorsements. LinkedIn allows you to send a recommendation request to 200 people at a time. Remember that you're asking your connections to take their precious time and say "nice things" about you in a public network, so your communication with them should be sincere and appreciative.

These are my top ten tips and simple ways to improve your LinkedIn profile to get more clients. As you improve your profile, you will notice that your profile ranking and search-ability will go up, meaning and the number of people (potential clients) looking for you will most likely to increase. In other words, the better your profile becomes, the more visibility you get, and it's more likely that your ideal clients will find you.

Now, it's your time. Apply the Law of G.A.D.I. - Go And Do It! And start improving your LinkedIn profile today! Here's to YOUR LinkedIn success.

Authentic Business Success In Action

Follow the 10 top tips I've just laid out for you and apply the Law of G.A.D.I. - Go And Do It today. According to the research, if you take action on what you learn in the first 24 hours of learning it, it's more likely that you engage, build momentum and become successful doing it. So, again go and do it today and succeed in getting more clients with LinkedIn.

QUESTION: What's your TOP most pressing question or concern with regard to LinkedIn? Please share your comments below. We'd love to hear from you. We're here and always happy to help.

Olivia Lobell, The Enlightened Entrepreneur Authentic Business Success Mentor, is author of The Enlightened Entrepreneur and founder of AuthenticBizSuccess.com, a company devoted to teach enlightened entrepreneurs around the world how to build a thriving business around their blessing, attract more ideal clients and make a lot more profits while being authentic and aligned with their passion and purpose. To get your FREE Audio CD and receive her weekly authentic business success articles, visit: http://www.authenticbizsuccess.com

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