When you type a query in a search box, you get some results. And when I type the same query, I get some different results. The difference lies not in the fact that we searched it differently, but in the fact that the relevance of what we searched for reflected differently in the websites of the businesses in our individual areas.
It is interesting to note how Search Engine Optimization can both be an asset to a website and a drawback. Certain SEO practices will ensure that the site is reflected as one of the top returns. The same if overdone can change the result entirely.
Be Relevant
With the latest panda and penguin updates, one thing is certain. If your content is not relevant to what your product or service is, then your website is going for a toss. This has got nothing to do with whether or not you pay Google, but to do with the end-user experience. So, one of the best practices is to be specific in what you're offering on your website.
Don't overload the article with keywords
One of the major myths about SEO is that the more keyword loaded your article is, the better it ranks in search results. The fact is entirely opposite. Imagine reading an article about apples, where the author had used the word 'Apple' around 15 times. Wouldn't it be really annoying, even if what they talked of made perfect sense? Well, the same applies to the readers out there as well.
Backlinks
Another myth about optimization is to leave lots of backlinks. While backlinks do help to an extent, beyond it, they simply don't. Imagine some charity people scattering their flyers everywhere, literally, everywhere. In the church, the temple, the shop next door, the bakery, the grocer's, the roads, anywhere you walk, you see a flyer. Does it make sense? No.
Similarly mindless backlinks don't make sense either. Backlinks at a relevant blog, with relevant comment, backlinks at a relevant webzine after you have something substantial to say, make sense. But just for the heck of it? It is almost suicidal for any website.
Original and Interactive Content
If your content is original, creative and interesting, the user is bound to spend more time on your website. Similarly, if your content is relevant and all your pages talk of what they say they talk of, then your website's user interaction will be far better. Trust it or not, the search engines do take into consideration how long does a user spend on your website. They also take into account, which pages on a certain domain are checked out more and what's the user flow (in terms of page to page navigation).
How to make it better
Whether or not you want to take external help from a service provider is your call. You may or may not want to hire one. The key agenda though is simple - If you know what you offer, can write well about it, and do not misuse technology, then there's no stopping you from success.
The best practices in any industry are full of myths as well as facts. The same applies to SEO Services as well. Read this article to know about some such practices, myths and facts.
Article Source: http://EzineArticles.com/?expert=CM_Jain
Article Source: http://EzineArticles.com/8154278
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