As you probably know, the big secret to making massive profits is to get your best customers to buy from you as often as possible for the maximum profit per transaction. Do that with a large enough group and you'll get rich. It's that simple. Reselling to your existing customers is key to maximum profitability.
The best way to do that is to just keep giving your customers the same things you gave them before, but with a new twist added each time. If your products and services are perceived as old hat, your customers will be bored -- and bored people never buy. Whatever's current creates currency. On the other hand, if a product or service is too new and different, they won't buy then, either. Many will be afraid to do so.
Therefore, you have to deliver products and services that seem innovative and exciting, but nonetheless contain familiar themes your customers are already comfortable with. If you're selling ketchup, don't suddenly try to sell them mustard. Sell them a new variety of ketchup. Even then, don't make it too different! A slightly spicier red ketchup will sell better than even the tastiest green or purple ketchup (this has been proven). What you need, then, is basically old wine in new bottles. Most people are searching for variations on a theme, not a completely new theme.
They proved their interest by giving you their money in the first place. People vote with their pocketbooks, so take a close look at the products, services and promotions that have worked the very best for you, and realize that somewhere within those items are the things that your best customers (and prospects just like them) value the most. It's up to you to determine what those common denominators are, and then to add those to the items you develop in the future.
The newness will attract your customer's attention, while the old and familiar will hold that attention by making them feel comfortable with your new offers. When you learn how to apply this secret properly, you can keep offering your best clients and customers the same basic types of products and services again and again -- which means all the prep work is easier. You can reuse a lot of the same sales material, simply tailoring it to the new offerings. You gain enormous leverage because your "new" products and services are really your "old" products and services with new twists.
Here's a real-world example: the most recent Ford Mustangs (as of 2012) look a great deal like the original Mustangs from the mid-to-late 1960s. In the '70s and '80s they changed the model a little too much -- they got away from the familiar, and their sales took a hit. Now the newer models resemble the original models again, though with a modern look and feel. That's a great example of giving people things they're familiar with while modifying them enough for the new to show.
One of the most successful recent promotions at my company has been a series of advertising and management services. We're on our ninth edition of this promotion -- and it's simply a riff on best of the best of everything we've developed for the previous versions. All the hard work, thousands of person-hours of time, has already been invested; now we're reaping the harvest with the ninth version. It required someinvestment of time and effort, but not nearly as much as the previous editions. It looks and feels different from the previous versions, but it's essentially the same service with a few great additions.
Think of this as the marketing principle of evolution. You're constantly looking for ways to make your best products and services appear new, different, and special, so you keep tweaking them, constantly adding new elements. That way, you can keep using the sales materials you've used in the past, with slight (but vital) modifications to make them look and feel different.
On the other hand, when you do find a revolutionary product or service that's totally different from anything else in the marketplace, that doesn't mean you have to ignore it. Just inject a familiar element, or compare it with something people in your marketplace are already familiar with. As I write this, a revolutionary new healthcare service called telemedicine is all the rage. This is a concierge service that gives people direct access to a team of medical doctors in their own state who are on call 24 hours a day to help them with their medical needs. For as little as pennies a day, tens of millions of people can now pick up their cell phones and get direct access to a team of board-certified medical doctors. This is a service that will revolutionize the healthcare industry -- and generate billions of dollars in pure profits every month.
The brilliant company that developed this breakthrough is using the power of network marketing to reward average people who introduce their service to prime prospects. Because it's brand-new, this opportunity offers real consumer excitement. The millions of people in the business opportunity market that we serve are always looking for something new and exciting -- but again, if it's unproven they get scared, and like bored people, scared people don't buy. Therefore, the distributors have to prove to them that although this idea is revolutionary, it still incorporates ingredients that have already been proven profitable.
They do this by comparing the telemedicine concierge service with the concept of prepaid legal services, which hit the market in 1983. Prepaid legal services, which provide customers direct access to a team of legal advisers for a monthly fee, use a very similar business model -- one that's made thousands of distributors wealthy. That's all the proof people need for them to see that telemedicine has the potential to make them all the money they'll ever want or need. Even though telemedicine is a completely different field, the phenomenal success story of prepaid legal services -- which are delivered in a similar way -- helps to educate and persuade prospects. In fact, telemedicine might even prove more profitable than prepaid legal services. Most of us need access to a lawyer just a few times in our lives, but you might need medical help at any time -- and healthcare is much more important to most of us than legal aid.
That makes it easier to sell this revolutionary offer. It's wrapped around something that already has a rock-solid track record. This helps to ease the prospect's concerns, making them feel comfortable with the service, despite the fact that it's entirely new. So: when developing new products to offer to your clients, think about all the ways you can prove them similar to things your clients are already comfortable with right now.
Keep giving them more of what you know they want the most, and you'll make more money with less work.
You can get 1,000 pages of Mr. Rohleder's greatest marketing and success secrets absolutely free, just by going to http://www.6159FreeSecrets.com.
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